MARKETING / CONTENT / EVENTS

JASPER WATTS

Experience

BIOCAT SOLUTIONS - Founder / Owner

January 2019 - Present

MORE is a plant inoculant also known as biostimulant, that contains a proprietary blend of hundreds of species of microorganisms. This abundance of microbial life provides multiple benefits to plants and the grow medium.

In 2019 I started running plant trials in Los Angeles with this Biostimulant product which back then had no name. Once we proved the products effectiveness on plants I built a small team and started a company called Biocat Solutions. We called our first product MORE, and currently sell to some of the leading indoor and greenhouse farms in California.

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THE ID AGENCY - ACCOUNT DIRECTOR

January 2014 - 2021

ID Agency specializes in digital and traditional marketing, branding, PR, social media, content production and street-tested guerrilla marketing tactics.

My clients consist of several luxury automotive innovative brands including as Pirelli, MOMO, Carbon Revolution and Brembo. I also work with lifestyle brands such as Microsoft/Xbox, Red Bull, olloclip, Puma and Hot Wheels most recently.

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ROGUE STATUS / DTA - BRAND MANAGER

January 2007 - January 2013

I was the third employee to join Rogue Status a few months after the brand launched its first collection through UNDFTD in Santa Monica, CA.

My role as Brand Manager in a small company meant I managed all aspect of the business from sales to product development, recruitment, brand partnerships, athlete management and digital marketing.

We grew the business substantially in the first year and secured a second round of investment from a larger clothing and distribution company. Within two years of the company’s birth we had secured accounts with many of the biggest action sports retailers in North America.

During my seven years at Rogue Status / DTA we collaborated with leading companies including Scion (Toyota), Arbor Snowboards, Stussy, UNDFTD, Snap-On Tools, Incase and Black Scale, to name some highlights.

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icelandic glacial - marketing manager

January 2013 - January 2014

My primary role was to organize and manage events, create content and execute the social media strategy. The company had just launched in the United States, so our marketing goal was to grow brand awareness though event marketing and social media.